Case Study - Stanford
Our Hero
Stanford University's Graduate School of Business (Palo Alto, CA). One of the top names in management education.
Tougher and Tougher Competition
As in virtually all categories, management education has become much more competitive and more globally-oriented in recent years. Despite Stanford's name recognition and track record, competitive universities around the world have been increasingly successful in attracting graduate-level applications and revenue.
Here's Where It Hurt
In the face of much tougher international competition, Stanford needed to drive significantly more revenue through its various management education programs.
The Insight That Changed the World for Stanford's Graduate School of Business
Based on a detailed analysis of international competition and research, we uncovered the insight: Meld Stanford's established reputation for excellence with its location in the heart of renowned Silicon Valley, CA to position its management education programs as the most innovative and pioneering in the world.
Making the Insight Sing
Astone created bold new multimedia messaging within a comprehensive marketing and media plan targeted to high potential areas within India, China, Europe and Latin America.
The Results
Revenues for Stanford's management education programs have increased. Awareness and perceptions of Stanford University's Graduate School of Business also increased. The university is well positioned today as a global thought leader in management education.
