Strategies For Success: Hospitality

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What It Takes to Succeed

Few categories have been impacted more by the internet than hospitality and travel. Astone/Aviatech's unique combination of 20+ years of hospitality experience coupled with powerful internet expertise has proven highly effective in helping clients achieve their goals. We've worked with many types of properties, from economy lodging to exclusive resorts and hotels to timeshares and fractional ownership. We've created more than 200 websites, e-mail campaigns and lead generation programs for the hospitality industry.

Based on what we know (and do every day), here is what drives success in the exceedingly competitive hospitality, travel and leisure marketplace.

Hospitality Is All About the Experience

Your marketing must communicate the unique and appealing experience you offer. Every touch point and experience the consumer has with your brand... defines your brand.

Online Presence Is Paramount

A navigable website which still has gorgeous imagery and engaging descriptions of amenities is critical. Most people now plan and shop for their vacations online. So you want potential guests to start experiencing the best you have to offer from their very first trip to your website.

Potential Guests Must Be Able to Find You

In today's highly fragmented media marketplace, how do you ensure that your brand shows up when and where your prospects are looking when planning travel? A well-managed paid and organic search marketing campaign is essential to keep you one step in front of the competition, making it easy for potential guests to find you.

Use the Internet to Increase ADR

Your online search campaign can also help you maximize ADR by sending traffic directly to your website booking engine rather than a lower revenue alternative.

Maximize Relationships With All Points of Distribution

Wholesalers, online travel agents, airlines, visitor bureaus — the network of potential distribution partners is extensive. Since we understand this network and speak its language, we can help you achieve an additional revenue boost.

Social Marketing Websites Are a Blessing and a Curse

Carefully managing online property reviews and blogs is a critical component of today's information-rich travel environment. We can help you navigate these tricky waters to ensure that any negatives are quickly addressed and turned into positive aspects of your brand experience.

So... that's what it takes. Now, let's help you get there.

Hospitality Case Study >>