Players in Action, NFL Veteran Lorenzo Neal and ASTONE Form Marketing and Endorsement Partnership

ASTONE, a leading integrated marketing communications firm with offices in San Diego, Sacramento and Fresno, has formed a partnership with Players in Action (PIA), a marketing and endorsement group led by Lorenzo Neal, the four-time Pro Bowl selection and 16-year NFL veteran. This partnership bolsters ASTONE’s award-winning marketing programs with strategic access to professional athletes and celebrities, creating beneficial endorsement opportunities for clients.

"ASTONE is proud to have Lorenzo Neal, one of the most respected and dedicated NFL players of all time, as a member of our team,” said Mark Astone, CEO of ASTONE. “Today’s clients are in fierce competition and need to stand out from the communication clutter and grow revenues. This partnership provides our clients access to celebrity spokespeople that are strategically aligned with their unique business initiatives."

THE MISSION

Form a collaborative marketing partnership with easy and direct access to athletes and celebrities, such as Lorenzo Neal, LaDainian Tomlinson, Ray Lewis, Jeff Garcia and Mike Karney. Different than most companies who solely recruit brand spokespersons, PIA and ASTONE can actively become involved in the client’s business initiatives, becoming a true equity
business partner.

TAKE THE NEXT STEP

As in most successful partnerships, it is the blending of strengths that fortifies the team. To see if the addition of a dedicated and talented marketing group will help your new business venture succeed or perhaps help your already strong enterprise become even stronger, please contact Matt Kolbert, Director of Business Development. Matt can be reached at 888-510-7664, or e-mail him at mkolbert@astone.com.

"This partnership provides a distinct point of entry to businesses looking for a marketing partner with connections to athletes and celebrities. I’ve developed a passion for business and am able to expand my efforts with ASTONE’s marketing expertise and commitment to generate measurable results for clients."
      – Lorenzo Neal